Sustainability Policy

Saahra is our curated platform, offering you the choice to invest in exceptional fashion and beauty products that have been consciously crafted. Every product at Saahra is selected to ensure that it meets at least one or more of our eight key attributes.

These attributes take into account human, animal and environmental welfare and align with the fashion and beauty industries’ internationally recognized best practices. Discover our edit and help support a more sustainable future.

These key attributes are below:

  1. Locally Made

    Discover the brands whose purpose and products are intimately connected to the place, provenance and people behind them.

  2. Craft & Community

    Craftsmanship lies at the heart of luxury, and this attribute celebrates products that showcase exceptional, artisanal skills or techniques and brands that adhere to fair trade principles and invest in communities.

    The standards and certifications considered under this attribute include Fairtrade, Fair for Life, The World Fair Trade Organisation, and Fair Trade Certified.

  3. Considered Materials

    More and more of us are questioning the provenance of the materials and ingredients in the things we buy. A considered approach means sourcing materials and ingredients cultivated in a way that takes into account the welfare of people, animals and the environment.

    The standards and certifications considered under this attribute include the Global Organic Textiles Standard, Organic Content Standard, Cotton Made in Africa, Better Cotton Initiative, Khadi Mark, Craft Mark and more.

  4. Considered Processes

    From products that meet an internationally recognized sustainability standard to those that are made using environmentally conscious processes or technologies, this attribute is about fashion that supports the health of the environment, worker and wearer.

    The standards and certifications considered under this attribute include Bluesign, Oekotex, Nordic Swan, EU Ecolabel, Leather Working Group and more.

  5. Considered Ingredients

    Explore brands that have been created using ingredients grown and produced with a significantly reduced amount of water, waste, carbon and pollution. Discover transformative treatments including organic remedies handcrafted in the Ayurvedic tradition.

  6. Reducing Waste

    Luxury shouldn't be wasteful. Whether it's products made with innovative regenerated or creatively upcycled, this is about celebrating brands that design with circularity in mind – including when it comes to their packaging.

    The standards and certifications considered under this attribute include the Global Recycle Standard, Recycled Claim Standard, Cradle to Cradle and more.

  7. Animal Welfare

    Featuring cruelty-free brands that choose to invest in supply chains which promote good animal husbandry and the five animal freedoms. Make the ultimate guilt-free purchase from our selection of stylish pieces, sought-after accessories and the best in ethical beauty.

  8. Vegan

    Our vegan brands are 100% committed to avoiding the use of any animal products or using ingredients that are derived from animals. Upgrade your wellness ritual with plant-based and vegan alternatives.

All designers have a transparency description link/section, explaining their processes, methods or materials and mentions if they are certified, the type of their certifications or certificate numbers. Saahra cannot be held liable for the correctness, completeness or quality of the information provided in this regard by the brands to us or of the correctness or validity of certifications/ information obtained from the third-party or information on any third party sites to which it may link and cannot be held responsible for any damages arising from the use of said information.

Saahra is neither liable for third party content, including external links, contained in any postings by users, followers and partners in discussion boards, nor in mailings, social media or the like.