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Invest in conscious and fashion-forward pieces to amp up your summer quotient


craft revivalism



vocal for local

Welcome to India's first multi-designer for conscious fashion and lifestyle.

Discover sustainable and stylish pieces from over 50 global brands. Join our advocacy portal, #ConsciousEffort, an annual initiative featuring some the most eminent industry leaders of South Asia with the mission to educate, engage and empower people about circular fashion.

Ultimate Spring Summer

Get ready for the season in sustainable and stylish everyday wear crafted on natural breathable textiles

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Artisanal Accessories

Classic hoops, fun watch-charms to delicate evil eye bracelets for that elevation

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Matching Separates

Choose elegant monotone co-ordinates to statement prints

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Re-styling: The Celebrity Moodboard

See how some of the pieces are styled by celebrity stylists to wear and rewear multiple ways

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Night-Out 'Nano' Bags in Vegan Leather

Discover vegan nano bags to add that sparkle

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Cosy Night-In

Relax and snooze in butter soft organic sleepwear and loungewear

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Crisp White Shirts

A treasured wardrobe staple to always slay in-style. Discover our organic, handwoven and cotton classics

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The 'All-Time' Favourite Florals

Relax and snooze in butter soft organic sleepwear and loungewear

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The Menswear Capsule

Browse sustainable seperates for men

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Elegant Evening

Take your style game a notch up with our curated conscious evening wear

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Exceptional craftsmanship with unique handwoven artistry

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Matchmaking style and sustainability

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Clean Beauty

Discover wild foraged earth-to-skin friendly products

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Indulge in hand-sculpted pieces to natural diamonds

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You search stops here for gifts that are special and thoughtful

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Learn about innovative regenerated nylon, ECONYL, made from post-consumer and ocean waste at #ConscoiousEffort - a Saahra initiative, held in March this year. Must watch the panel discussion on Craftsmanship & Innovation - The Future of Sustainable Design featuring some of the most renowned game changers of the industry.

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