“Āroka” which means light shining through woven cloth, is essentially a celebration of the imperfect. When we think clothes, we think emotions. It’s like you’re wearing your memories. And memories – they’re not perfect. There’s love and happiness, but there’s also confusion and despair. We often make the mistake of thinking there’s something wrong with that. At Āroka, we believe the opposite. There is beauty in imperfection. Flaws are what make us fly. Our clothing reworks the basics, mixes materials and styles to reveal the part of us that is always unraveling. This creates a beautiful tension between traditionality and sophistication in of each of our garments. Exaggerated silhouettes. Layered textures. Raw, handwoven fabrics. You’ll find a distressed look scattered through our collections.