The House of Ara
The house of Ara has been envisioned as a world where one can admire and take inspiration from Mother Nature along with preserving her beauty and making the world a better place to reside in. The founder's motivations are also deeply rooted in the sustenance and appreciation of rural artisans and Indian craftsmanship. Fabrics used are organically grown and with the use eco-friendly colors for fabric dye. Along with carrying a stylish, western approach to the designs, the Indian fabrics and prints also support rural artisans from different parts of the country.