"Paiwand Lagana" is a local common phrase used in India that means to patch or repair. Paiwand, the brand, is inspired by the same ideology and is an ode to the bygone culture. Launched in November 2018 as a unique upcycling textile studio by social entrepreneur Ashita Singhal, Paiwand sees beauty in bits and fragments. unwanted things in life, and believes in adding value by repurposing those forgotten pieces. They upcycle textile waste and turn it into fabrics for apparel and home furnishing.