BRIH means ‘to grow’ in Sanskrit. With an effort to maximize the use of hand embroidered and sustainable natural fabrics, the brand believes in slow fashion and in strengthening the unsurpassed skills of the craftsmen of the Indian handloom sector. Our design ethos is founded on the principles of slowness, durability, and longevity. Minimalism, purity, and rawness of nature, lay key emphasis in every garment we create. BRIH is an ode to creating affordable, eco-friendly fashion for all.