"Pieux" is a French word that means "Pious or pure" in English. The founders started this label, to build a world of sustainable and ethical luxury fashion for generations to come. The philosophy of the label lies in its name, keeping everything from the beginning to its end, synonymous with PIOUS. Pieux sources materials from different regions around the globe, which are organically and ethically produced. Then, they use different techniques which add an element of luxury to the ensemble. They aim to collaborate with different crafts of the world to make it more accessible to people.