We are India’s leading contemporary conscious fashion marketplace
Est. 2016
Curated for the fashion connoisseur
SAAHRA is a conscious fashion destination redefining modern luxury.
The multi-brand e-retail platform houses curated contemporary fashion and lifestyle designers rooted in sustainability and thoughtful design. We select the most stylish brands, only exclusive finds and the most covetable pieces here — this is where responsibility and refinement go hand in hand.
Discover the future of fashion at SAAHRA!
What we stand for
Integrity of Craft
We curate brands who are preserving heritage crafts
Empowering Artisans
Many collections are in partnership with artisans and craft communities
High-Quality
We focus on high quality garments
Redefining fashion, responsibly
#ConsciousEffort India
#ConsciousEffort India by SAAHRA is a platform exploring the intersection of fashion, craftsmanship and culture through conversations and commerce. Its signature Dialogue X Design format brings together leading voices alongside a curated exhibition of India’s most sought-after designers. Over the past decade, the platform has featured speakers including Dia Mirza, Anita Dongre, Rahul Mishra and Pinky Reddy, while presenting design houses such as Abu Jani Sandeep Khosla, Ritu Kumar, Anju Modi, AKOK by Anamika Khanna, Abraham & Thakore, Outhouse, AKAARO and others.
SAAHRA is aspiring to accelerate impact
342 million barrels of
Plastic
According Mc Arthur Foundation, the fashion industry uses 342 million barrels of petroleum to produce plastic-based fibres such as polyester and nylon. We encourage retailers to switch to recycled or compostable alternatives from material to packaging and eliminate plastic.
In India, are 7 million
Craftspeople
Through our marketplace and offline initiatives like #ConsciousEffort, we hope to amplify demand for indigenous local crafts. We want to empower the Indian artisans, revive age-old crafts and empower customers to make better choices.
Alliances with green
Innovation
Spanning a network of over 100+ innovators, and patented green-tech, we foster alliances between innovations and offer bespoke consultancy to corporates on methods for decarbonisation.
342 million barrels of
Textile Waste
Globally, an estimated 92 million tonnes of textiles waste is created each year. We are encouraging garments made with a high % of recycled materials to close the loop.
Building public
Awareness
We strive for authentic dialogue on pressing issues like pollution, wastage, labour welfare and more to make people aware of the impact of the fashion industry.
Half a decade + of
Events
Spanning a network of over 100+ innovators, and patented green-tech, we foster alliances between innovations and offer bespoke consultancy.
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