OFRIDA is a contemporary womenswear and lifestyle brand that celebrates the individual in her totality. We believe in harmony through contrast. The yin with the yang. The light with the dark. Wings with roots. Where freedom meets grounding and self-expression finds home.

Founded and creatively led by Rini Agarwal, OFRIDA is driven by a vision to take Indian creative fashion to new shores through exploration cultural dialogue and the power of individual expression. Rini's approach is rooted in igniting human creativity by designing not for trends but for the inner worlds of women who live expansively and consciously.

Inspired by art travel and lived experiences across cultures OFR creates clothing that transcends age skin and body types. Each piece is designed to feel intuitive and familiar an extension of the woman who wears it. Clothing that allows you to feel at home in your own skin.

Rooted in conscious luxury O'Frida collaborates closely with Indian artisans at the grassroots honoring time tested techniques while reimagining them for a modern global wardrobe. Our collection celebrates craftsmanship natural fibres and thoughtful production balancing beauty with responsibility tradition with progress