DiAi designs is a line of innovative, inexpensive, and environmentally-friendly fine jewelry that arose from a need in the market. Collaborating with a group of bright young brains and talented craftspeople that share a passion for making jewelry, the brand is committed to creating pieces that are stylish, luxurious, and affordable to all types of women. What sets the label apart are their responsibly grown diamonds. Lab grown diamonds used in these pieces consist of the same visual, physical, chemical, and lustrous properties as mined diamonds, but are more ecological.