Rooted in the textile culture of Benaras yet shaped by contemporary aesthetics, EEDA creates clothing for the modern Indian women- someone who is grounded in tradition but constantly evolving. The pieces are modern, timeless and luxurious, designed to feel personal, enduring and effortlessly elegant.

The name EEDA means "praise" - a quiet celebration of self. It reflects the sentiment the brand hopes every woman feels when she wears its pieces: confident, comfortable, and beautifully herself.

EEDA believes in quiet luxury - where authenticity, intention and meticulous attention to detail shape every garment. The label works with rich, heritage fabrics such handloom silks, tissues and chanderi, bringing them alive through thoughtful cuts and refined handwork.