Gur is a 100% sustainable clothing line by Pernia Qureshi and team, whose ominous labels have always vaulted the parameters of brand potential. Gur is Qureshi’s endeavor, resolute at producing high-grade garments stemmed from forest friendly fibers. The motive here is a radical overhaul of the existing use of plastic, elastic and non-biodegradable trims. We at Gur believe in delivering easy to wear styles yet chic clothing that ventures to please the aesthete in you with hand embroideries and ethical craftsmanship.