Founded in 2019 on the philosophy ‘less is more’, CORE is a new concept store that brings to life luxurious women's and menswear, using the highest quality of natural, eco-friendly and recycled fabrics made from Aloe Vera, Rose Petal, Bamboo, Eucalyptus and Recycled Cotton sourced from across India, transformed into finely tailored collections for everyday and occasion wear. CORE strives to provide contemporary design with sustainable sensibilities through an array of apparel which showcases clean lines, crisp cuts with a minimalist aesthetic. The brand's aim is to change the way people perceive slow fashion, making it not just a purchase but a lifestyle choice.